Resume

EDUCATION

  • City College of San Francisco, CA
    Web and Graphic design certificate
    2011 – 2013 (Expected)
  • The Interdisciplinary Center Herzliya, Israel
    LL.B. Law & B.A. Business Administration 2001 – 2005
  • Legal Internship, Corporate Law
  • Member of the Israeli Bar
  • A Body of Work San Francisco, CA
    Certified Pilates Instructor 2008

SPECIALTIES

    Web design, Illustrator, Photoshop, Indesign, html, CSS, WordPress, Infographics, Business development, Online Community engagement and development: ongoing facilitation, content creation/management, evangelism, community evolution, Social Media, Marketing, SEO, Google Adwords Campaigns, Google Grants, PPC, SEM, scrm, social crm.

WORK EXPERIENCE

    AFAR Media – A leading travel media brand for experiential travelers. San Francisco, CA
    Online Community Manager 2010 – 2011

    • Created hyper-active online community of travelers
    • Grew the number of members from 0 to 10,000 in less than 6 months.
    • Drove user engagement up from 0 to over 5 minutes of time spent per visit and 8 page views per visit.
    • Fueled buzz about the community on different social media platforms.
    • Managed focused groups, surveys, newsletters, content moderations and all aspects of online community.
    • Served as Voice of the Community inside the company, strategically influencing the product road map.

    Picapp – venture-backed startup offering free stock photography to Bloggers San Francisco, CA
    Marketing and Community Manager 2009 – 2010

    • Develop and manage 15 content partner (photography agencies) relationships – Initiated, negotiated, and signed 4 new partners in the last 5 months.
    • Maintain 5 major blog networks relationships and define revenue share plans in exchange for marketing
    • Initiate and implement company’s social media strategy (e.g., Twitter, Facebook, bookmarking sites, blog forums) from the ground up resulting in double digit growth every month.
    • Write regular newsletter content, blog posts, press releases to drive awareness and engagement.
    • Create sales and marketing performance dashboard; analyze monthly results and develop recommendations.

    ROI Works/ MyNextCustomer – Search Engine Marketing Agency/ ROI tracking platform San Francisco, CA
    Account / Project Manager 2008 – 2009

    • Managed Search Engine Marketing campaigns for strategic accounts.
    • Established the first contact, managed clients’ relationships, and analyzed campaign results
    • Managed and implemented state of the art Marketing Analytics platform (MyNextCustomer) in customers’ advertising operations. Defined objectives, coordinated implementation, worked with product team on product improvements based on customers’ feedback and managed customer satisfaction.
    • Defined strategy and provided product analysis for clients across Retail, Internet and Services industries.

    ClickWise – Leading provider of online marketing and SEM services in Israel Herzliya Pituach, Israel
    Director of Search Engine Optimization (SEO) Department 2006 – 2007

    • Managed and acquired key strategic accounts, generated online PR and led the SEO team.
    • Increased department revenue by over 40 percent in areas such as SEO, Google AdWords campaigns and media buying.
    • Decreased expenses by an average of 30 percent by negotiating terms with suppliers and reallocating resources.
    • Implemented a project management system that reorganized the company’s working procedures.
    • Initiated two new products from conception to launch that boosted the company’s revenues by 25 percent.

    RECENT COMMUNITY INVOLVEMENT

      Yoga Bear – National NPO providing cancer survivors with Yoga opportunities San Francisco, CA
      Online Community Manager (volunteer) May 2009 – May 2011

      • Manage the community marketing efforts. Scale member engagement by writing the Yoga Bear Weekly newsletter and Twitter posts and moderating the Yoga Bear forums.
      • Launched and now manage Yoga Bear’s Google Pay Per Click campaigns through Google Grants.
      • Assist leadership team in defining Yoga Bear’s website vision and creating Buzz around upcoming features and services through social media, fan site outreach and other web properties.